Expertise

Search Engine Marketing and PPC Expertise

Lisa Raehsler is a respected search engine and paid media ads pay-per-click (PPC) strategist, international speaker, and a sought-after podcast guest. As the founder and principal strategist at Big Click Co., she specializes in helping companies and agencies of all sizes integrate PPC and social advertising into their marketing programs, driving brand promotion, demand generation, and customer acquisition.

With over 20 years of experience, Lisa has led hundreds of paid advertising accounts, working with national brands at agencies and at the enterprise level, including Thomson Reuters. Her expertise extends beyond strategy; she is also a prolific contributor to the industry, with over 150 articles published in leading publications such as Search Engine Journal, Bing Ads Blog, Search Engine Watch, MastercardBiz Blog, and ClickZ.

A seasoned speaker, Lisa has delivered over 50 presentations on topics like paid digital media, video ads, mobile marketing, retargeting, and more. Her insights have been featured at prestigious events and conferences worldwide, including AdWorld Experience in Italy, Search Y in Paris, SMXL Milan, The American Institute of Architects (AIA), Paid Search Association Conference (PSAC), SEMRush India, Pubcon, Search Engine Strategies, and more. Additionally, she has shared her knowledge through numerous podcasts and webinars, making her a respected voice in the digital marketing industry.

Lisa’s contributions have been recognized with the Microsoft MVP Award for Bing Ads PPC, and she has consistently been named among the Top 50 and Top 25 Most Influential PPC Experts.

  • Advertising agency experience with major brands means your brand and other marketing tactics are a key consideration in your SEM strategies. Your paid search efforts are integrated with the larger marketing plan to ensure best results.

    Lisa works with Microsoft Ads and Google agency teams to get the “inside scoop” on new ad technology releases then recommends to get the best results for your business.

    Participating in industry events and collaboration with industry experts means thinking big, thereby maximizing opportunities to learn and collaborate with best-of-the-best, marketers and vendors.

  • Over 150 articles published as a contributor to leading industry publications on topic of marketing and PPC:

    Search Engine Journal

    • Bing Ads Blog

    • Search Engine Watch

    • ClickZ

    • Many other publications

    Recognition:

    • Bing Ads MVP

    Named as a Top 25 Most Influential PPC Expert for three years

    Learn more about Lisa Raehsler’s search engine marketing industry speaking engagements.

Work With Lisa