Learn PPC (Pay-Per-Click)
Get The Most Out Of Your PPC Ads
Creating amazing graphics and adding compelling calls to action is not enough to get the result you want from your PPC Ads. Likewise, simple keyword tools and location targeting will not bring the high-level results. To be successful, you need to level up your game, and that's where I come in.
For over two decades, I have closely watched the internet evolve. I have published over 150 articles and ebooks covering PPC Ads, general digital marketing, and how they can help you grow your business.
In short, I know what works and what doesn't. To give you a head start, here are some of my favorite articles I have written to help you get the most out of your paid marketing campaigns.
10 Paid Search & PPC Planning Best Practices - Search Engine Journal
Discover the most impactful PPC tips and trends that will help you plan your paid search strategy for 2024 and beyond.
Because the digital landscape is always evolving, your current marketing approaches won’t be effective in the future. Because of this, you need to consistently adapt your PPC marketing and paid search strategies so your approach remains fresh and relevant for maximum engagement, whether you’re advertising on social media or Google ads.
To get you started, here are 10 paid search and PPC planning practices that will help you adjust for future trends. Whether you partner with a PPC marketing agency or apply these strategies on your own, they’re sure to keep you ahead of the curve so your marketing stays fresh, effective, and profitable for your company.
AI In PPC: PPC Experts weigh in - search engine journal
While AI and automation are always hot topics – and the technology advancements amazingly helpful – in 2024, connecting with the customer will be key.
Many advertisers will buy into the fast and easy option: Allowing machines to do the work for their digital advertising. However, the pros know that human strategy, experience, and even intuition will be critical for success in reaching and converting the right customer.
12 Hidden PPC Features You Should Know About
Pay-per-click or PPC ads are one of the most well-known marketing strategies today. With the unique structure of this approach, companies can easily reach their target customers and drive engagement. Since businesses only need to pay for each click, PPC marketing is also much more cost-effective than other types of advertising.While you might already ave an intermediate idea of how it works, PPC ad platforms like Google Ads have other hidden features. These are utilized by PPC marketing agencies to maximize their campaigns. Whether you need to create detailed reports, target a highly specific demographic, or add notes to an account, you can use these hidden features to your advantage.
Here are 12 hidden PPC features to take advantage of in your current and future campaigns. Use them to give your PPC advertising a boost and keep your advertising effective.
The Complete Beginner's Guide To YouTube Video Advertising
New to YouTube advertising? Choosing the right goal for you is the first step in YouTube advertising. I have mastered figuring out bid strategies, content exclusions, and targeting audiences and demographics to put the right content in front of the right people. Let's help you use video advertising to drive more profit to your business – from sponsorships and building networks to using Google Ad services.
My resources cover everything you need to know to create highly targeted YouTube ads that drive action. I will also cover multiple formats, including Bumper Ads, Masthead Ads, In-feed Video Ads, and Skippable and Non-skippable In-stream Ads.
How to Manage PPC on a Small Budget (Podcast) - Site Visibility
In episode #461 of the Internet Marketing Podcast, guest Lisa Raehsler (founder of BigClickCo) discusses how to prioritize and set pay-per-click (PPC) goals on a tight budget. She explains how marketers can manage their daily expenses, determine how many campaigns they can afford, and how to narrow the scope of a paid search campaign through geo-targeting and match types. She also talks about Google’s change from AdWords to Google Ads, how to use Pinterest’s Promoted Pins in paid search campaigns, and the advantages of click-to-call ads.
Why You Need Microsoft Ads Now – The “Bing Ads” Breakdown (Podcast) - Agents of Change
While Google Ads are a common part of a marketing campaign, Microsoft Ads are also valuable because Microsoft Search powers several different search engines and voice search products, including Alexa and Amazon Echo. In this podcast interview, Lisa Raehsler (founder of BigClickCo) discusses the differences between Google Ads and Microsoft Ads: cost, audience, search volume, keyword matching, ad extensions, B2B targeting, and how Microsoft’s ownership of LinkedIn affects search.