Many advertisiers have struggled with LinkedIn ads: low leads, plummeting CTRs causing zero impressions. Let’s get real. Want to survive + succeed? See my guide that lays out the exact formula to keep LinkedIn ads running smoothly. “Guide to LinkedIn PPC Ads: How to Succeed in 2013” published on ClickZ.
If you’re looking for something more simplistic, check out “Relevancy Is Key to Reaching Professionals With LinkedIn PPC Ads“, also on ClickZ.
Featured ad tips
Keep ads as relevant to the target audience as possible. Here’s how:
- Wednesdays are typically a high-volume day for traffic and page views, therefore, consider doing any optimizations or launching new campaigns by Wednesday. The volume then starts to drop off before the weekend. More…
The only thing more fun than maxing out on PPC is collaborating with experts in the industry. “Learn About Facebook Landing Pages with SEM / PPC Strategy Consultant Lisa Raehsler” aired on WebMasterRadio.fm and is archived there and available on iTunes. The podcast is one from the program Marketing Nirvana, which focuses on online marketing tips and education to improve ROI and revenue. It’s produced by Brad Geddes of Certified Knowledge, the premier online marketing and Adwords trainer.
If you are not sure what to do with your Facebook landing pages and goals, then tune in! Or try the podcast on iTunes.
Notes from the show: More…
Wow, wow, wow, its surprising how many PPC managers are not paying attention to the Twitter Advertising universe. Love it or hate it, you may need to put down your Adwords Editor for a minute and catch up on the Twitter Advertising Guide posted on Search Engine Watch.