A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited about the progress.
My favorite is the keyword planner, available in select accounts. The new functionality allows editing of adgroups directly in the tool, so it can possibly replace some use of excel in campaign builds. Read about this and other kickin’ features on SEW: 5 Kickin’ New Google AdWords Features
Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course.
Scared? Don’t be. Learn how you can avoid these tricks, get ahead, and make sure you have the biggest pile of goodies at the end of the night…
Learn more in my article Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features on Search Engine Watch!
Do you have a mobile PPC strategy yet? This presentation is full of valuable and timely tips on the hottest trend in PPC today.
- Statistics on Mobile Landscape
- How Mobile Search is Diﬀerent
- Set-Up Basics for Mobile Campaigns
- Mobile Advertising Options in Adwords
- Ad Formats
- Targeting Options
- Mobile Landing Pages
- Mobile Analytics
- Mobile Ads on the Horizon