May 17, 2013

5 Kickin’ New Google AdWords Features ^Reply

Articles, PPC, PPC strategy • Tags: adwords, enhanced campaigns, google adwords

sitelinks-enhanced

A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited about the progress.

My favorite is the keyword planner, available in select accounts. The new functionality allows editing of adgroups directly in the tool, so it can possibly replace some use of excel in campaign builds. Read about this and other kickin’ features on SEW: 5 Kickin’ New Google AdWords Features

October 31, 2012

PPC Tricks and Treats ^Reply

holiday search, PPC, PPC strategy • Tags: adwords, google adwords, holiday PPC, ppc, ppc ads

Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course.

Scared? Don’t be. Learn how you can avoid these tricks, get ahead, and make sure you have the biggest pile of goodies at the end of the night…

Learn more in my article Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features on Search Engine Watch!

February 21, 2012