With everyone in a political mindset, I thought it would be fun to examine the candidate’s Facebook presence and ads. Recently published at FBPPC.com, “Which Candidate is More FANtastic on Facebook?” shows some interesting stats and ad examples from the men competing to rule our fine nation.
A few great articles I would recommend:
The science of political advertising
Do all those clichéd images of happy children and American flags actually sway voters? Yes, but perhaps not in the way you’d expect, researchers say. More…
The only thing more fun than maxing out on PPC is collaborating with experts in the industry. “Learn About Facebook Landing Pages with SEM / PPC Strategy Consultant Lisa Raehsler” aired on WebMasterRadio.fm and is archived there and available on iTunes. The podcast is one from the program Marketing Nirvana, which focuses on online marketing tips and education to improve ROI and revenue. It’s produced by Brad Geddes of Certified Knowledge, the premier online marketing and Adwords trainer.
If you are not sure what to do with your Facebook landing pages and goals, then tune in! Or try the podcast on iTunes.
Notes from the show: More…
My latest article on ClickZ discussing how Facebook’s ad management and support to small to medium business advertisers is underwhelming at best.
How can the smaller advertiser get through their Facebook advertising experience a little easier right now?
Does Facebook Care Enough About Small Advertisers?