A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited about the progress.
My favorite is the keyword planner, available in select accounts. The new functionality allows editing of adgroups directly in the tool, so it can possibly replace some use of excel in campaign builds. Read about this and other kickin’ features on SEW: 5 Kickin’ New Google AdWords Features
Originally published on Search Engine Watch
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
When mobile and tablet campaigns are required to be included with desktop, how will this impact results? To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give.
I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends. These advertisers had no specific mobile strategy, which is a good sample to consider considering that many advertisers have been slow to embrace mobile strategies.
This isn’t a scientific study. Rather, it’s a snapshot of my observations of mobile and tablet behavior on “average” clients for a few months time period. Use this as an example only to determine how you may approach a full mobile campaign integration.
Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course.
Scared? Don’t be. Learn how you can avoid these tricks, get ahead, and make sure you have the biggest pile of goodies at the end of the night…
Learn more in my article Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features on Search Engine Watch!