I am really excited about the upcoming innovations in Adwords representing the future of PPC. My article on Search Engine Watch shows ad types and targeting trends. We see “dynamic” and “interactive” are common across the innovations. As well as a concerted effort to shorten the number of clicks to conversion. There is a clear trend towards micro-conversions or secondary conversion actions such as video view, offer view, or reminder. Some great options for advertisers to explore.
Tag Archives: adwords ad extensions
Get Started With Google’s Ad Extensions Reply
Google’s Ad Extensions are often over-looked by PPC Advertisers. Search Marketing Standard posted an article I wrote that outlines the most popular Ad Extensions and how to get started. Check it out:
Google AdWords Ad Extensions Capture Searchers Attention & Boost Performance
