Big Click Co.

Speaking At SES SF

Posted on Aug 11, 2012 in Conferences, online marketing, PPC

Speaking At SES SFSES Conference and Expo has some of the best content around for digital markets who want to hone their skills. I’m happy to be presenting a session and moderating a session in San Francisco. Learn more about the great content at SES Conferences and about the specific sessions I’ll be at below.

DAY 1

My session on the A Beginner’s Guide to Paid Search
Paid search advertising provides visibility in search engines at a cost per click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search, including keywords, ad copy, targeting, and optimizations.

Speaker:
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.

Meet the Experts: Roundtable Forum
Join us at our ALL NEW “Meet the Experts Roundtable Forum” where you’ll have a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed.

Join me at the “Generating Leads from PPC and SEO” table.

DAY 2

Social Media Marketing: Killer Facebook Ads
For cutting-edge marketers, Facebook represents a fertile landscape for contextual advertising. Over 700 million users self-disclose interests, and many respond to tightly targeted and compellingly written ads. Get a crash course in advanced Facebook ads marketing, from badass demographic research to intensive campaign management hacks.

  • Moderator:
    Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.

Speakers:
Merry Morud, Online Marketing Account Manager, aimClear®
David Szetela, Author, Speaker and Consultant,

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