I’m looking forward to speaking at OMI Summit. Starting next week September 17 – 28, this is the only online event designed to help marketing professionals quickly acquire the skills and knowledge needed to generate higher ROI and revenue from their digital investment.
There are 2 weeks of comprehensive virtual sessions and hands-on workshops, wow!
As a speaker I can share an exclusive speaker discount code, SPEAK15, so you can save 15% on your Summit registration. Check out the Digital Marketing Strategy Summit for details and agenda!
My session is on September 19th:
How To Generate High Quality Leads with Paid Search
Speaker: Lisa Raehsler, Founder/SEM Strategy Consultant, Big Click Co.
Track: B2B Bonus Track
SES Conference and Expo has some of the best content around for digital markets who want to hone their skills. I’m happy to be presenting a session and moderating a session in San Francisco. Learn more about the great content at SES Conferences and about the specific sessions I’ll be at below.
My session on the A Beginner’s Guide to Paid Search
Paid search advertising provides visibility in search engines at a cost per click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search, including keywords, ad copy, targeting, and optimizations.
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.
My latest on Search Engine Watch offers great tips for getting started on PPC ads. This is not just about making sure you use the correct character count, but how to make the ad compelling and relevant to win clicks. It’s called Killer PPC Ads: The Fundamentals.
GO read the article to learn what this graphic means: