Google Instant Search and PPC Advertisers Reply

PPC, PPC strategy, search engine marketing • Tags: , ,

UPDATE:

The show has been archived here so you can listen on demand: http://bit.ly/PPC-instant

Don’t miss this! Webmaster Radio/ Best Search Strategies: Wednesday, Sep 22nd

Google Instant Search and PPC Advertisers

How will the new Google Instant Search impact AdWords advertisers? That’s the big question for PPC managers focused on ROI and the bottom line. We’ll discuss the key factors you need to know now! Guest speaker Lisa Raehsler, SEM Strategy Consultant will be Joining us.

Listen in as you’ll learn:

  • Opportunities presented by Google Instant for advertisers
  • Challenges PPC managers need to know about
  • How “predicted queries” may impact ad serving and impressions
  • What should we do next

TO Listen: Go to www.webmasterradio.fm at 2pm PT / 4pm CT / 5pm ET and it will magically stream live through your computer :)

It will also be archived on Best Search Strategies or itunes.com, so you can still listen any time! Also, Best Search Strategies has some other very cool search content you may want to check out. I’d strongly recommend “Boosting Your PPC Performance with AdWords Segmentation“- I listened last week and it has some good advanced segmentation tips!

Prediction for Google’s Realtime Search Reply

online marketing, search engine marketing • Tags: ,

new google instantI was recently quoted in an article on cioupdate.com. It’s part of an article by Pam Baker: Google Redefining ‘New’ with Google Instant

“Real-time search, another new Google product at google.com/realtime, is in its infancy and attempts to index our social interactions online,” explains Lisa Raehsler, SEM Strategy Consultant and programming committee chair at Minnesota Interactive Marketing Association (MIMA). She said that if Google can link conversations across Twitter using the ‘Full conversation’ link, they will be able to link conversations across different social networks. “This will likely be a data miners dream and a personal privacy nightmare.”

Check out the whole article for more insights on Google Instant search and other expert opinions on what’s next in search!

Google Realtime Search: New Page + New Tools Reply

search engine marketing, SEO • Tags: , ,

This is a very exciting launch for me, being an information junkie! Google will offer a special page for real-time search results at its own new web address: http://www.google.com/realtime. It’s live now!

New search tools will include:

  1. Geographic refinements to find updates nearby or specific locations
  2. Conversations view to consolidate tweets into a full conversation you can review at once
  3. Integration with Google Alerts to get notified the moment your topic appears

How’s that for instant gratification?

Official Google Blog: Google Realtime Search: a new home with new tools.

I wonder if the real-time “results as you type” test will be added later? In this test, Google updates the search results as you type in the query box.

AND when and how will we start advertising here?!
:)