My latest article on ClickZ discussing how Facebook’s ad management and support to small to medium business advertisers is underwhelming at best.
How can the smaller advertiser get through their Facebook advertising experience a little easier right now?
Does Facebook Care Enough About Small Advertisers?
I recently spoke at Online Marketing Summit (OMS) when they were in the Twin Cities on the subject of PPC retargeting. The reason I have been focusing on this topic so much lately, is the amazing results clients have been seeing. If you haven’t tried it or your results are lackluster, try using some of the tips from my presentation or article posted below.
If you’re interested in exploring more, I recently wrote “Retargeting: Beyond the Basics” for ClickZ. Good luck!
“Learn best practices for reconnecting with your audience wherever they are on the web and drive them back to your website. This session will cover all you need to know from critical set-up considerations to optimization tips for greater performance.”
Retargeting your prospects is an incredibly effective way to reconnect post-website visit. Specifically, Google remarketing is one easy way for beginners to get started. My latest article on Search Marketing Standard outlines a few tips you really need to know.
Check it out:
Hello Again: Retargeting Tips For Beginners