Speaking at OMI Summit
I’m looking forward to speaking at OMI Summit. Starting next week September 17 – 28, this is the only online event designed to help marketing professionals quickly acquire the skills and knowledge needed to generate higher ROI and revenue from their digital investment.
There are 2 weeks of comprehensive virtual sessions and hands-on workshops, wow!
As a speaker I can share an exclusive speaker discount code, SPEAK15, so you can save 15% on your Summit registration. Check out the Digital Marketing Strategy Summit for details and agenda!
My session is on September 19th:
How To Generate High Quality Leads with Paid Search
Speaker: Lisa Raehsler, Founder/SEM Strategy Consultant, Big Click Co.
Track: B2B Bonus Track
Paid search can be an effective acquisition channel for generating high quality leads. In this session, we discuss a variety of proven paid search strategies, testing options, and landing page best practices to generate leads in a B2B environment. We’ll discuss specific tactics to use to better qualify leads that are captured.
You will learn:
- Keyword search strategies for B2B
- Common ad copy and offer strategies
- Key components of a landing page for leads
- Testing options to optimize results