My Presentation: An Overview Of The Social Media Advertising Universe
My presentation from the Zenith Social Media Conference contains info about Facebook ads, LinkedIn ads, and Twitter ads.
Session Description: An Overview Of The Social Media Advertising Universe: Wondering about paid advertising on Facebook and LinkedIn? Well…it’s way different than search PPC and you can serve billions of highly targeted or dozens of micro targeted impressions to serve various marketing goals. Join nationally known speaker Lisa Raehsler for a no holds barred multi-channel social media PPC excursion on an incredible guided tour of the social advertising universe.
SOCIAL ADS: DIFFERENT FROM SEARCH
- Search ads target users based on keyword searches
- Social ads form a relationship with consumers directly
- Consumers can engage and share with marketing messages
- With social ads, you can target using the information people share and enter in their profiles
- You can target broadly or granular with specific interests
- Social mentions in ads are a form of endorsement on ads, and can drive increased brand lift and reach
- Consumers engage on multiple levels, ie click or share