Mother’s Day PPC Insights
Mother’s Day is the 3rd largest retail holiday.
- Over $21 Billion spent annually.
- Greeting cards and flowers are at the top of the gift list.
- 25% of shoppers will research gifts on their smart phones.
There is still a little time left to create PPC campaigns to reach gift shoppers who want to wow Mom:
- Add keywords associated with the holiday.
- Add a sitelink with seasonal promotional copy and don’t forget to schedule it to end on May 8th.
- Let shoppers know they can get the gift in time for Mother’s Day with information about shipping.
Check out more stats from Bing Ads.