Big Click Co.

Mother’s Day PPC Insights

Posted on Apr 20, 2016 in Bing Ads, ecommerce, PPC, PPC strategy

Did you know? flowers-1

Mother’s Day is the 3rd largest retail holiday.

  • Over $21 Billion spent annually.
  • Greeting cards and flowers are at the top of the gift list.
  • 25% of shoppers will research gifts on their smart phones.

There is still a little time left to create PPC campaigns to reach gift shoppers who want to wow Mom:

  • Add keywords associated with the holiday.
  • Add a sitelink with seasonal promotional copy and don’t forget to schedule it to end on May 8th.
  • Let shoppers know they can get the gift in time for Mother’s Day with information about shipping.

Check out more stats from Bing Ads.

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