Mobile PPC Resources For Advertisers
Ready for mobile PPC?
Often companies don’t think mobile applies to them, and don’t consider it a realistic PPC strategy. Check out some of the resources below to find out what’s holding you back and learn more from research and best practices.
Research tells all! Learn different POVs on mobile usage and consumer behavior.
- Consumers spend 15+ hours per week researching on their smartphones: Mobile Path to Purchase: Five Key Findings
- Consumer behavior on mobile: Trends In Mobile Search
- Mobile PPC ads do add value: Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
On Webmaster Radio listen to Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) where Brad Geddes of Certified Knowledge and I discuss:
- Thinking about mobile strategies by industry
- How to know if you’re ready for mobile
- What type of site to use
- Mobile strategy
- Searcher Intent
- Ad Copy
- Landing Pages
Mobile Ads Comparison
Side-by-side comparison of mobile search ads with same search query on same device at approximately same time.