Big Click Co.

Online Events and Press Mentions

Lisa Raehsler’s expertise about search engine marketing has made her a go-to expert source, and she has been quoted and featured in various industry publications, podcasts, and video casts. Her insights have helped provide guidance to marketers and advertisers ranging from novice to expert.

A compilation of articles or interviews for which Lisa has served as a source or expert contributor:


Digital Olympus live streaming digital conference

Promoting Content with Paid Ads

Social Media Chat #2: Growing Social Media Following

#SEMPOChat: Getting Ready for the Holidays

#461 How to Manage PPC on a Small Budget: Interview with Lisa Raehsler

Twitter chat, SEM Rush: PPC in a Cross-Device World

Paid Traffic Conference

Machine Learning and PPC Podcast

10 Years of PPC Rockstars  Podcast

E6: Lisa Raehsler: Founder of Big Click Co. and PPC Expert

SEJ Ebook, PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics (contributor)

Modern CTO Podcast

Digital Marketing and Paid Media Predictions 2018


25 Experts on the Big PPC Trends You Need to Know in 2018

108 digital marketing experts you should be following

PPC Rockstars Guest – Roundtable Part 2

PPC Rockstars Guest – Rountable Part 1

#SEMPOChat: Impact of Search on Business Verticals – Moderator

PPC Rockstars Guest – Ecommerce topic

4 PPC Experts on the Best New Features & Strategies of 2017 So Far

Top 50 Trustworthy Digital Marketing Experts You Should Follow

Google’s Ads Added by AdWords Test: 7 Things to Know

Bold 2017 PPC Predictions

The Acquisio 2017 Digital & Local Marketing Predictions eBook

24 Experts on the Big 2017 PPC Trends You Need to Know


Top 25 PPC Bloggers to Follow

24 Search Marketing Experts who give great advice on Twitter

Guess Expert on #SEMPOchat: The Art of Remarketing

Digital Marketing Trends That Are Here to Stay: 2016’s Predictions Revisited

What You Need to Know About Google Display Network

Importing AdWords Campaigns to Bing Ads: The Guide

Three tips to Bing Ads campaign imports you can’t miss

PPC RockStars guest

PPC Management Tips that will Maximize Your Return – Infographic


Digital and Local Marketing Predictions: 2016, The Year of Audience Targeting in PPC

Automated Rules and earthquakes in #AskBingAds Episode 2

PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting

50 Online Marketing Influencers to Watch in 2016

2016 Guide to Digital Marketing Trends

Social Media Advertising Twitter Chat with Lisa Raehsler with Viral Content Buzz

55 Digital Marketing Experts You Should Follow on Social Media

7 AdWords Influencers to Follow

12 Pay Per Click Professionals Crushing the #PPC Game

One of the Top 10 posts for April 2015 on Clickz

One of the Top 10 posts for April 2015 on SEW

2015 Microsoft MVP Award for Bing Ads

80 Online Marketing Experts To Watch In 2015 (By Category)

Seven Expert Google Analytics Guides

The 34 PPC Experts You Should Follow On Twitter

One of the Top 10 posts for January 2015 on The SEM Post

Adwords Display Network Power Targeting Tips You Should Know About


One of the Top 10 posts for November 2014 on SEW

PPC Weekly Roundup: New Ways to Get Ready for Black Friday (Thanks Google)

The Future of Digital Marketing: 15 Expert Predictions for 2015

Paid Search Trends 2015: Top PPC Predictions From 18 Experts

15 Expert Predictions for PPC & Search Marketing in 2015

3Q Digital Download Episode 4: Holiday PPC

18 Paid Search Influencers You Need To Be Following On Twitter
Bizible Blog

#PPCFright2014 Day 12: Paranormal PPC Encounters
Clix Marketing Blog, October 31, 2014

Apple Watch Opens New Doors in Local Search
Search Engine Watch, September 12, 2014

Top 25 Most Influential PPC Experts: Hanapin’s Yearly Love Fest Grows Up
AimClear Blog, July 24, 2014

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World
Digital Marketing Depot Webinar, October 7, 2014

Must-Read Posts On PPC And Other Topics
Melissa Mackey’s Beyond the Paid, October 17, 2014

Are your ads ready for the holidays?
Bing Ads for the Holidays Webinar: Presented by MasterCard, October 2, 2014

Best of SEM – Week in Review August 10, 2014
The Top 25 Most Influential PPC Experts in 2014
PPC Hero Blog, July 22, 2014

The Top Influential Women in PPC: Giving Credit Where Credit is Due
ClixMarketing Blog, July 22, 2014

8 PPC Questions Answered by PPC Expert Lisa Raehsler
The iMarketing Cafe, July 21, 2014

SES Atlanta 2014 Takeaways
Beyond The Paid, July 11, 2014

Opportunities with Google Adwords and Bing Product Listing Ads, PPC Rockstars, June 26, 2014

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Search Engine Watch, May 4, 2014

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns
ClickZ, April 8, 2014

PPC & paid media: Is your content paying off? #CZLNY
Brafton Blog, April 1, 2014

12 PPC Tips From the Experts to Start 2014 with a Bang
Microsoft Bing Ads Blog, January 6, 2014


 No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013
ClickZ, Published January 12, 2013 and December 29, 2013

 Best of PPC: The Hottest Guides, Case Studies & Articles of the Year! Blog, December 23, 2013

Getting started with mobile: Strategies, Tips, and Advice from Lisa Raehsler
Certified Knowledge, Marketing Nirvana, December 5, 2013

Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) with Lisa Raehsler, Marketing Nirvana, December 2, 2013

Google Adds Ability to Undo Changes in AdWords
Search Engine Watch, November 27, 2013

Weekly Digital News Roundup: November 29-December 3
Lucid Agency, November 29, 2013

What You Need to Know about Enhanced Adwords Campaigns #SESCHI
TopRank Online Marketing Blog, November 6, 2013

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1
Search Engine Watch, October 30, 2013

Join Lisa Raehsler in the first Bing Ads PPC Ideas Exchange on LinkedIn!
Bing Ads Community Blog and Forum, October 17, 2013

Interview with Lisa Raehsler of Big Click Co.
Brick Marketing Blog, October 15, 2013

The Top 25 Most Influential PPC Experts in 2013
PPC Hero, June 19, 2013

Zenith Social Media Marketing Conference Crowds Gather! Session Sneak Peek With Lisa Raehsler
aimClear, April 26, 2013

18 Tips to Accelerate Social Media and Digital ROI
Online Marketing Institute, April 18, 2013

Discussing High-Impact Search Campaigns with Adwords
WebmasterRadio.FM, March 31, 2013

eBay vs. PPC: Yes, Paid Ads Still Work
Search Engine Watch, March 18, 2013

On International Women’s Day, Marketers Share Challenges & Reasons to Celebrate
Search Engine Watch, March 8, 2013

Meet your 2013 Most Influential SEM quarterfinalists
PPC Associates, March 4, 2013

itunes: Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
SEW Weekly by Thom Craver, February 14, 2013


A holiday wish list from Facebook marketing’s finest
FBPPC.COM, December 21, 2012

Social Content Analytics: SEW’s Most Engaging Posts of 2012
Search Engine Watch, December 20, 2012

Bing Ads Presents: 10 Top PPC Tips for 2013 from our SEM Industry Friends (in Fewer than 140 Characters)
Bing Ads Community, December 17, 2012

The experts predict: Facebook marketing in 2013
FBPPC.COM, December 13, 2012

6 Super Time-Saving Tips to AdWords PPC Management
Search Engine Watch, November 28, 2012

PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
PPC Hero, October 25, 2012

Learn About Facebook Landing Pages with Lisa Raehsler
Certified Knowledge, July 17, 2012

Facebook Landing Pages with SEM and PPC Strategy Consultant Lisa Raehsler
WebmasterRadio.FM, July 9, 2012

The 25 Most Influential PPC Experts
PPC Hero, June 13, 2012

The Impact of Apps on Search
EContent, May 7, 2012

A Beginner’s Guide to Paid Search,

Search Engine Watch, April 18, 2012

Interview with Lisa Raehsler: PPC, Display, and Ecommerce
PPC Hero, March 29, 2012

7 Excellent Speakers on Why You Must Attend SES New York
Search Engine Watch, March 5, 2012


Ecommerce Management and Tactics
WebmasterRadio.FM, March 14, 2011

Enjoy Ecommerce Marketing Nirvana with Lisa Raehsler
Certified Knowledge, March 7, 2011


Marketing Tactics for the 2010 Holiday Season – Q&A with Lisa Raehsler
Retail eCommerce Blog, October 4, 2010

Google Instant Search and PPC Advertisers
Best Search Strategies, September 22, 2010

Google Redefining ‘New’ with Google Instant
CIO Update, September 10, 2010.

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