It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social, and online tech.
Google AdWords
Winners
Dozens of new features were released for AdWords in 2012, with most of them looked upon favorably.
One of the most impactful releases, in terms of creating opportunities for advertisers, was the Analytics integration with Google remarketing. Beginning in the middle of 2012, retargeting lists could be created in Google Analytics with precise granularity, not only based on visits, but also based on any combination of segments that could represent a user’s behavior on the site. The GA remarketing lists are then assigned to and accessible from your AdWords accounts. In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
