It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social, and online tech.
Dozens of new features were released for AdWords in 2012, with most of them looked upon favorably.
One of the most impactful releases, in terms of creating opportunities for advertisers, was the Analytics integration with Google remarketing. Beginning in the middle of 2012, retargeting lists could be created in Google Analytics with precise granularity, not only based on visits, but also based on any combination of segments that could represent a user’s behavior on the site. The GA remarketing lists are then assigned to and accessible from your AdWords accounts. In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
Looking for inspiration for 2013?
Check out these “Top Tips” and point-of-view lists I authored or contributed to for the most popular PPC ad platforms:
Bing Ads Presents: 10 Top PPC Tips for 2013 from our SEM Industry Friends (in Fewer than 140 Characters): Done reviewing your PPC and ready to move ahead? In true festive spirits we connected with our friends in the search engine marketing industry and asked them to pass on their top PPC tip for 2013 in fewer than 140 characters:
Be A PPC Leader in 2013: 5 Top Trends: People are always looking to the future marketing trends. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential. Don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are the five top trends to strongly consider implementing this year. More…
Many advertisiers have struggled with LinkedIn ads: low leads, plummeting CTRs causing zero impressions. Let’s get real. Want to survive + succeed? See my guide that lays out the exact formula to keep LinkedIn ads running smoothly. “Guide to LinkedIn PPC Ads: How to Succeed in 2013” published on ClickZ.
If you’re looking for something more simplistic, check out “Relevancy Is Key to Reaching Professionals With LinkedIn PPC Ads“, also on ClickZ.
Featured ad tips
Keep ads as relevant to the target audience as possible. Here’s how:
- Wednesdays are typically a high-volume day for traffic and page views, therefore, consider doing any optimizations or launching new campaigns by Wednesday. The volume then starts to drop off before the weekend. More…