Category: mobile PPC
Optimization Ideas For AdWords Google Display Network (GDN)
Posted by Lisa Raehsler on Jun 9, 2015 in Adwords, display advertising, mobile PPC
For campaigns running on AdWords’ Google Display Network (GDN), advertisers will likely have various goals and results. For branding and awareness, ad impressions and reach will be the key metric to track. For sales and conversion goals, more targeted campaigns with higher click-through rate (CTR) and conversions will be the goal. There are several other […]
Read More5 Steps to the Ultimate PPC Mobile Campaign
Posted by Lisa Raehsler on Mar 15, 2014 in mobile PPC, PPC strategy
Some advertisers are new to mobile pay-per-click (PPC) or have never considered a mobile PPC strategy, but regardless of the ad platform, it’s time to dive head-first into the mobile realm with a solid strategy and approach. These five tips will help organize and plan to start off on the right foot.
Read More5 Last Minute PPC Holiday Tips for Advertisers
Posted by Lisa Raehsler on Dec 10, 2013 in Articles, holiday search, mobile PPC
Nearly half of consumers say they plan to buy holiday gifts online this year, according to a Google consumer survey. In fact, last year in-store sales on Black Friday actually declined by 2 percent! Whether you’re a traditional retailer or not, there are several elements of your PPC holiday campaigns that can be tweaked and optimized to take advantage of the fourth quarter 2013 sales opportunity.
Read MoreMobile PPC Resources For Advertisers
Posted by Lisa Raehsler on Dec 5, 2013 in mobile PPC, PPC strategy
Ready for mobile PPC? Often companies don’t think mobile applies to them, and don’t consider it a realistic PPC strategy. Check out resources for research and best practices.
Read MoreMobile PPC With Bing Ads: 5 Best Practices
Posted by Lisa Raehsler on Oct 21, 2013 in Articles, mobile PPC, PPC strategy
On Bing Ads, it’s never been easier for companies to connect with customers who are on the go and ready to buy, through location and device targeting, mobile search features, and call extensions. It seems like many advertisers are interested in mobile, but struggle with how to pull it all together. Let’s discuss some best practices for mobile PPC.
Read MoreAdWords Mobile PPC Performance And Desktop
Posted by Lisa Raehsler on May 10, 2013 in Articles, mobile PPC, PPC strategy, search engine marketing
Originally published on Search Engine Watch At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results? To be precise, tablet is required and mobile smartphones are weighted as a […]
Read MoreAdwords Enhanced Campaigns Upgrade
Posted by Lisa Raehsler on Feb 16, 2013 in Articles, mobile PPC, PPC, PPC strategy
On February 6th Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign.
Read More“The Impact of Apps on Search” in EContent
Posted by Lisa Raehsler on May 7, 2012 in Articles, mobile PPC, PPC
I’m a quoted source in this great post on “The Impact of Apps on Search” in EContent Magazine by Lin Grensing-Pophal. Search in apps will be become more critical as mobile and technology grows beyond what we know as traditional search. The Impact of Apps on Search The explosion of nondesktop access points to information […]
Read More