Category: mobile PPC

For campaigns running on AdWords’ Google Display Network (GDN), advertisers will likely have various goals and results. For branding and awareness, ad impressions and reach will be the key metric to track. For sales and conversion goals, more targeted campaigns with higher click-through rate (CTR) and conversions will be the goal. There are several other […]

Some advertisers are new to mobile pay-per-click (PPC) or have never considered a mobile PPC strategy, but regardless of the ad platform, it’s time to dive head-first into the mobile realm with a solid strategy and approach. These five tips will help organize and plan to start off on the right foot.

Nearly half of consumers say they plan to buy holiday gifts online this year, according to a Google consumer survey. In fact, last year in-store sales on Black Friday actually declined by 2 percent! Whether you’re a traditional retailer or not, there are several elements of your PPC holiday campaigns that can be tweaked and optimized to take advantage of the fourth quarter 2013 sales opportunity.

Ready for mobile PPC? Often companies don’t think mobile applies to them, and don’t consider it a realistic PPC strategy. Check out resources for research and best practices.

On Bing Ads, it’s never been easier for companies to connect with customers who are on the go and ready to buy, through location and device targeting, mobile search features, and call extensions. It seems like many advertisers are interested in mobile, but struggle with how to pull it all together. Let’s discuss some best practices for mobile PPC.

Originally published on Search Engine Watch At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results? To be precise, tablet is required and mobile smartphones are weighted as a […]

On February 6th Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign.