Founder, SEM Strategy Consultant, Big Click Co. Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level. Lisa frequently lends her expertise to the search engine marketing industry through organizational involvement, speaking, and writing. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements on search engine marketing include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. She has written extensively as a columnist for leading industry publications ClickZ and Search Engine Watch on the topic of paid search. She holds a BA in Economics from Valparaiso University and is a Google Adwords Certified Partner. Follow her on Twitter @LisaRocksSEM.