Author Archive
PPC Quality Score Heroconf 2015
Posted by Lisa Raehsler on Apr 30, 2015 in Conferences, PPC, PPC strategy
PPC Quality Score: As Relevant As It’s Ever Been: It may seem like the simplest of PPC ideas, but it’s as important as ever. Learn the most important components to increase your quality scores and how they can impact the overall success of your paid search campaigns.
Read MoreHeroConf 2015
Posted by Lisa Raehsler on Apr 24, 2015 in Events, PPC
Join me at HeroConf Portland 2015 where I will be speaking on Monday, April 27th on Quality Score: As Relevant As It’s Ever Been at 11am.
Read More5 PPC Settings That Can Sabotage Success
Posted by Lisa Raehsler on Mar 3, 2015 in Articles, PPC
Five common saboteurs of pay-per-click campaigns for PPC Managers.
Read MoreNegative Keywords for PPC: Proactive and Reactive Approach
Posted by Lisa Raehsler on Feb 27, 2015 in Articles, Keywords, PPC, PPC strategy
Organizing keywords into themes will help to define a strategy, keep organized, and have an ongoing system to apply new negatives in a thoughtful way.
Read MorePaid Media Strategy And Review Tips
Posted by Lisa Raehsler on Feb 1, 2015 in PPC, PPC strategy
It’s not too late to review your paid media strategy, for 2015 even if it is not in a formal plan. Here is a checklist to get you started
Read MoreDrive Conversions and Traffic on Twitter With Website Cards
Posted by Lisa Raehsler on Dec 20, 2014 in Articles, social ads
SMBs can use Twitter’s Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively.
Read More5 PPC Feature Releases in AdWords and Bing Ads to Watch Now
Posted by Lisa Raehsler on Nov 23, 2014 in Adwords, Articles, Bing Ads, PPC, PPC strategy
There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.
Read MoreBing Ads Enhances Geo-Targeting and Ad Scheduling
Posted by Lisa Raehsler on Oct 16, 2014 in Articles, Bing Ads, PPC strategy
Bing Ads’ updates to its location targeting tools will help advertisers deliver more relevant ads.
Read MoreHow To Reach The College Market With PPC
Posted by Lisa Raehsler on Sep 24, 2014 in Articles, PPC, PPC strategy
It’s back to classes, dorms, and Greek life for our future leaders at colleges across the country. According to the National Retail Federation’s 2014 Back-to-School Survey, college shoppers will spend a total of $48.4 billion on college supplies such as dorm supplies, clothing, and food, up from $45.8 billion last year. College students and their […]
Read MoreGoogle AdWords Conversions – So Many Options So Little Time
Posted by Lisa Raehsler on Sep 13, 2014 in Adwords, Articles, PPC, PPC strategy
An AdWords PPC conversion used to be just a click and it seemed pretty simple. This came with challenges however, because PPC managers weren’t able to adequately explain how valuable PPC was if click conversions were falling short. Now, we have many a variety of ways to measure conversions actions from our AdWords campaigns. Understanding […]
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