Author Archive

PPC Quality Score: As Relevant As It’s Ever Been: It may seem like the simplest of PPC ideas, but it’s as important as ever. Learn the most important components to increase your quality scores and how they can impact the overall success of your paid search campaigns.

Join me at HeroConf Portland 2015 where I will be speaking on Monday, April 27th on Quality Score: As Relevant As It’s Ever Been at 11am.

Five common saboteurs of pay-per-click campaigns for PPC Managers.

Organizing keywords into themes will help to define a strategy, keep organized, and have an ongoing system to apply new negatives in a thoughtful way.

It’s not too late to review your paid media strategy, for 2015 even if it is not in a formal plan. Here is a checklist to get you started

SMBs can use Twitter’s Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively.

There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.

Bing Ads’ updates to its location targeting tools will help advertisers deliver more relevant ads.

It’s back to classes, dorms, and Greek life for our future leaders at colleges across the country. According to the National Retail Federation’s 2014 Back-to-School Survey, college shoppers will spend a total of $48.4 billion on college supplies such as dorm supplies, clothing, and food, up from $45.8 billion last year. College students and their […]

An AdWords PPC conversion used to be just a click and it seemed pretty simple. This came with challenges however, because PPC managers weren’t able to adequately explain how valuable PPC was if click conversions were falling short. Now, we have many a variety of ways to measure conversions actions from our AdWords campaigns. Understanding […]