Author Archive

Bing Ads Editor for Mac Now Available

Posted by Lisa Raehsler on Jun 23, 2016 in Articles, Bing Ads

Big news from the team at Bing Ads yesterday. We’ve been waiting for it since November, and now it’s finally here: Bing Ads Editor for Mac. A couple highlights marketers should take note of, from the Bing Ads blog post: Support for managing multiple accounts: You now have the convenience of managing multiple accounts at the same time without having […]

The Art of Remarketing Video

Posted by Lisa Raehsler on Apr 29, 2016 in Conferences, Events, PPC, PPC strategy

Get great tips and tricks on remarketing! The Art of Remarketing is a recorded SEMPO Chat presented by the SEMPO Education Committee. Committee members and guest speakers dive into the details of remarketing and ask questions from the audience throughout. Watch it now on YouTube. More about this event on the SEMPO website. Heck, sign […]

Hangout And Chat About The Art Of Remarketing

Posted by Lisa Raehsler on Apr 25, 2016 in News

This Thursday, April 28th, at 2 pm ET join us to discuss the ‘Art of Remarketing’ in a Google Hangout, presented by SEMPO. SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is Art of Remarketing. Our committee members and guest speakers will tell us about themselves, dive […]

Mother’s Day PPC Insights

Posted by Lisa Raehsler on Apr 20, 2016 in Bing Ads, ecommerce, PPC, PPC strategy

Did you know? Mother’s Day is the 3rd largest retail holiday. Over $21 Billion spent annually. Greeting cards and flowers are at the top of the gift list. 25% of shoppers will research gifts on their smart phones. There is still a little time left to create PPC campaigns to reach gift shoppers who want […]

How To Optimize Bing Ads After Importing From Adwords

Posted by Lisa Raehsler on Feb 17, 2016 in Bing Ads, News, PPC, PPC strategy

I just released a new PPC guide on the process of optimizing Bing Ads from AdWords imports. You’ll learn: What can and cannot be imported into Bing Ads Critical differences between Adwords and Bing Ads platforms you need to know Helpful optimization tips to position you for better PPC results with Bing Ads Download the […]

PPC Budgeting Tips: Avoiding Budget Horror Stories In 2016

Posted by Lisa Raehsler on Jan 4, 2016 in News

Lately I’ve been hearing some horror stories related to PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser. To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work.

Bing Ads Launches New Ad Extensions

Posted by Lisa Raehsler on Oct 13, 2015 in Articles, Bing Ads, PPC

The ad extensions currently available in Bing Ads are location, call, sitelinks, and product. There are also several new and upcoming ad extensions which will help to increase visibility and performance with Bing Ads. Learn about some impending ad extensions advertisers can anticipate seeing released soon.

Bing Data Reveals Purchase-Powerful Audience

Posted by Lisa Raehsler on Sep 1, 2015 in Articles, Bing Ads

Data, compiled by comScore, reveals Bing Ads has an affluent audience with a great deal of purchasing potential.

Competitive PPC Tools in AdWords and Bing Ads

Posted by Lisa Raehsler on Aug 19, 2015 in Adwords, Articles, Bing Ads, PPC

Staying ahead of the competition can be challenging, but in pay-per-click (PPC) advertising there are tools that help drive strategy, bidding, and ad copy.

Optimization Ideas For AdWords Google Display Network (GDN)

Posted by Lisa Raehsler on Jun 9, 2015 in Adwords, display advertising, mobile PPC

For campaigns running on AdWords’ Google Display Network (GDN), advertisers will likely have various goals and results. For branding and awareness, ad impressions and reach will be the key metric to track. For sales and conversion goals, more targeted campaigns with higher click-through rate (CTR) and conversions will be the goal. There are several other […]