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View articles by year: 2013 | 2012 | 2011


Google AdWords Bidding Strategies: The Complete Guide
Search Engine Watch, October 30, 2013
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniquesgeneric-geo-target-state
Search Engine Watch, September 4, 2013
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve performance and ROI in Google AdWords campaigns.

5 Great Reasons to Do Facebook PPC
FBPPC.COM, June 14, 2013
Whether you are just starting or have been placing ads on Facebook, these top reasons to get into Facebook PPC may spur ideas for new strategies.

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Search Engine Watch, June 12, 2013
We want to make our ads as relevant to the searcher as possible, so this involves understanding not only the keyword itself, but also the intention behind the keyword.

How People Search For Movies on Google Predicts Box Office Revenues [Study]
Search Engine Watch, June 6, 2013
Search offers moviegoers real-time and on-demand information about movies they are considering seeing.

How to Create an AdWords Action Plan From Purchase Path Data
ClickZ, May 31, 2013
Conversion metrics are derived from the Multi-Channel Funnels reports in Google Analytics.

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
Search Engine Watch, May 28, 2013
Not only will AdWords assign the new bid, but the mobile bid adjustment will be assigned automatically based on what other advertisers are selecting as an adjustment.

5 Kickin’ New Google AdWords Features to Try
Search Engine Watch, May 15, 2013
Consider these five new features that will have advertisers and PPC managers excited about the progress.

AdWords Mobile PPC Performance: How it Stacks Up Against Desktop
Search Engine Watch, April 17, 2013
When mobile and tablet campaigns are required to be included with desktop, how will this impact results?

Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
Search Engine Watch, March 20, 2013
Hot topics you will either want to dive into to discover for the first time, or to discover tactics that can improve your ROI.

Tips to Streamline Google AdWords for Small Business
ClickZ, April 2, 2013
Whatever the challenge, SMBs can use simple tactics to refine and keep an effective account – especially when these tips are used in combination.

The 10-Minute Facebook Fan Ad
FBPPC.COM, March 13, 2013
Looking for a quick, killer way to increase the fans on Facebook? Increase your fan base through connection targeted ads and page like sponsored stories.

AdWords Enhanced Campaigns: New Campaign Checklist
ClickZ, March 5, 2013
This checklist is a good place to start for beginners and some are nice reminders for the “regulars.”

Search Funnels in AdWords Show Value for Every Click
Search Engine Watch, February 20, 2013
Now advertisers can view search funnel data in columns alongside other important metrics to greater inform optimizations.

Facebook Vacations: How Variable Usage On Facebook Could Impact Ads
FBPPC.COM, February 12, 2013
With usage not as consistent as we imagined, how does this affect the ads we manage?

Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Search Engine Watch, February 6, 2013
A look at some of the new Enhanced Campaign options.

Debunking 5 Myths of PPC Advertising
ClickZ, February 5, 2013
It’s amazing that even seasoned advertisers have misconceptions about what PPC can and cannot accomplish for a business.

The Year in Search & Social Marketing: Highs & Lows of 2012
Search Engine Watch, January 23, 2013
It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012.

How to Plan PPC Advertising for the New Year
ClickZ, January 8, 2013
Here is a simple way to kick off planning without getting buried in grids, charts, and endless PowerPoint documents.

Be A PPC Leader in 2013: 5 Top Trends
Search Engine Watch, January 2, 2013
Don’t just be a follower! Be ahead of the trends in PPC for 2013.


What Is a Good Click-Through Rate for PPC?
ClickZ, December 26, 2012
The CTR can be an indicator of how relevant an ad is to the searcher or to the audience targeted.

5 Facebook Ad Trends To Watch In 2013
FBPPC.COM, December 20, 2012
Recent Facebook news gives us a few clues as to what to expect, but we do know for certain that it will be constantly changing at a fast pace!

Guide to LinkedIn PPC Ads: How to Succeed in 2013
ClickZ, December 11, 2012
There are several tips and tricks to know in order to get the best results on LinkedIn.

6 Super Time-Saving Tips to AdWords PPC Management
Search Engine Watch, November 28, 2012
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention.

Prepare Your Online Advertising for Mobile Holiday Shoppers
ClickZ, November 13, 2012
There is great deal of data we can take away to prepare and optimize advertising campaigns for 2012.

Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features
Search Engine Watch, October 31, 2012
Learn how you can avoid these tricks, get ahead, and make sure you have the biggest pile of goodies at the end of the night.

PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
PPC Hero, October 25, 2012
Ecommerce overview on Google+, PPC and more.

Which Candidate is More FANtastic on Facebook?
FBPPC.COM, October 25, 2012
Obama vs. Romney on Facebook

Hardcore PPC Tactics at #Pubcon
Search Engine Watch, October 16, 2012
Cutting edge PPC techniques and innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success.

Guy Kawasaki Enchants Audience in Recent Keynote
ClickZ, October 16, 2012
Kawasaki presented 10 to-do’s to become enchanting and influence your audience during his keynote address.

Top 10 High Impact Google AdWords Innovations to Watch Now
Search Engine Watch, October 3, 2012
Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click.

Facebook Search Engine – Musings and Predictions
FBPPC.COM, September 27, 2012
In a recent TechCrunch event, Mark Zuckerberg discussed positioning Facebook as a potential search engine.

New Competitive Facebook Reporting Tool Available
Search Engine Watch, September 11, 2012
The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook.

Setting up PPC Campaigns
Search Engine Watch, September 5, 2012
Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC?

Quick-Start Guide to Promoted Posts
FBPPC.COM, August 30, 2012
Ads made from recent posts to your Facebook page.

Improve Your Call-to-Action in PPC Ads
ClickZ, August 21, 2012
How to create the perfect call-to-action?

Killer PPC Ads: The Fundamentals
Search Engine Watch, August 8, 2012
The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns.

Target Facebook Advertising for Back-To-School Season…ASAP
FBPPC.COM, August 2, 2012
Thanks to the National Retail Federation, we can gain important insight into trends for this unique “holiday” season.

4 AdWords Optimization Tips to Try This Week
ClickZ, July 24, 2012
These tips can be implemented in less than 15 minutes and make a lasting positive impact on the performance results.

Twitter Advertising Guide
Search Engine Watch, July 11, 2012
A unique feature to Twitter ads is that users can engage on multiple levels with the ads.

Paid & Subscription-Based Keyword Research Tools
Search Engine Watch, June 13, 2012
While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data, support, and extra features not available for free.

Google AdWords: 5 New Features That You Need to Know About
ClickZ, May 29, 2012
Explore the details and decide how the changes may impact your individual advertising goals.

5 Google AdWords Features You Need to Know About
Mashable, May 29, 2012
Explore the details and decide how the changes may impact your individual advertising goals.

Google AdWords Auction Insights Reveals Who You’re Competing Against
Search Engine Watch, May 22, 2012
This auction determines the ads that will appear, the ad’s position, and the CPC that is paid.

The New Social Considerations for PPC for Online Businesses
ClickZ, May 1, 2012
Each new trend is an opportunity to explore tactical ways to integrate social connections into your current pay-per-click (PPC) advertising strategy.

Display Ads All Grown Up
ClickZ, April 3, 2012
The changes are significant and will make management easier and increase opportunities for performance improvement.

3 Reasons Companies Don’t Have a Mobile PPC Ad Strategy
ClickZ, March 6, 2012
Let’s dive into a few reasons why this is occurring and how to overcome what may be holding you back.

What People Search For – Most Popular Keywords by @LisaRocksSEM
Search Engine Watch, March 2, 2013
A number of major search engines provide a way to glimpse into the web’s query stream to discover the most popular search trends, keywords, and topics.

What’s In An AdWords Ad? It’s More Than 25-35-35
CPC Strategy, February 10, 2012
High level strategies that search engine marketers should use in their ad campaigns.

PPC Searcher Needs and Behavior: Reading Between the Lines
ClickZ, February 7, 2012
There are hidden gems in each PPC account.

Google +1’s in Advertising: AdWords Ads Go Social
ClickZ, January 13, 2012
Incorporating social recommendations into PPC advertising has the potential to change the way people perceive advertising.


3 Hot Online Marketing Trends and Google AdWords
ClickZ, October 21, 2011
Three key online marketing trends, mobile, +1, and offers are explored and how they can benefit AdWords PPC programs.

Trademark Issues With PPC? Ways to Take Back Your Brand
ClickZ, August 26, 2011
Assess the situation and follow these guided tips, with a few other simple tactics that can help your ads stand out.

How to Strategically Analyze Your Competition’s PPC Campaigns
Search Engine Watch, August 26, 2011
Presented at a session at SES San Francisco that explored how search marketers can monitor their competition’s paid search ads to drive new strategies.

Back-to-School PPC: A+ Tips and Expansion Ideas
ClickZ, July 29, 2011
With this audience more available online, it will be critical to be visible and offer unique messaging to entice shoppers.

Does Facebook Care Enough About Small Advertisers?
ClickZ, July 1, 2011
How can the smaller advertiser get through their Facebook advertising experience a little easier right now?

Don’t Ignore the Negative
ClickZ, June 3, 2011
Just as keyword match types help to control your ad showing for relevant queries, the negative keyword helps by holding back your ads when the search is not relevant.

Retargeting: Beyond the Basics
ClickZ, May 6, 2011
Many of these tips can be applied across networks, but these tips will focus on the Google AdWords remarketing product.

Hello Again: Retargeting Tips For Beginners
Search Marketing Standard, April 26, 2011
There are a few tips you’ll want to remember to get up and running smoothly.

Digital Edition of Spring 2011 Search Marketing Standard Magazine Now Available
Search Marketing Standard, March 21, 2011
Toward The Minority Report: Looking Ahead At Search Interfaces — Cover Story by Gord Hotchkiss

Google AdWords Ad Extensions Capture Searchers Attention & Boost Performance
Search Marketing Standard, February 17, 2011
An increase in CTR can help to improve quality scores overall and possibly lower costs. See the available extensions.

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