With everyone in a political mindset, I thought it would be fun to examine the candidate’s Facebook presence and ads. Recently published at FBPPC.com, “Which Candidate is More FANtastic on Facebook?” shows some interesting stats and ad examples from the men competing to rule our fine nation.

A few great articles I would recommend:

The science of political advertising

Do all those clichéd images of happy children and American flags actually sway voters? Yes, but perhaps not in the way you’d expect, researchers say.

Microtargeting: How campaigns know you better than you know yourself

Surfing the Web leaves a trail of browser history that allows marketing companies to glean insight into personal interests.

Should Politicians Be Buying Facebook Ads? [STUDY]

The numbers led the researches to conclude that “voters randomly assigned to view a candidate’s online ads a number of times did not have significantly differing opinions of him and indeed did not recall seeing his ads at all.”