I am really excited about the upcoming innovations in Adwords representing the future of PPC. My article on Search Engine Watch shows ad types and targeting trends. We see “dynamic” and “interactive” are common across the innovations. As well as a concerted effort to shorten the number of clicks to conversion. There is a clear trend towards micro-conversions or secondary conversion actions such as video view, offer view, or reminder. Some great options for advertisers to explore.
