SES Conference and Expo has some of the best content around for digital markets who want to hone their skills. I’m happy to be presenting a session and moderating a session in San Francisco. Learn more about the great content at SES Conferences and about the specific sessions I’ll be at below.

DAY 1

My session on the A Beginner’s Guide to Paid Search
Paid search advertising provides visibility in search engines at a cost per click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search, including keywords, ad copy, targeting, and optimizations.

Speaker:
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.

Meet the Experts: Roundtable Forum
Join us at our ALL NEW “Meet the Experts Roundtable Forum” where you’ll have a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed.

Join me at the “Generating Leads from PPC and SEO” table.

DAY 2

Social Media Marketing: Killer Facebook Ads
For cutting-edge marketers, Facebook represents a fertile landscape for contextual advertising. Over 700 million users self-disclose interests, and many respond to tightly targeted and compellingly written ads. Get a crash course in advanced Facebook ads marketing, from badass demographic research to intensive campaign management hacks.

• Moderator:
  Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.

Speakers:
Merry Morud, Online Marketing Account Manager, aimClear®
David Szetela, Author, Speaker and Consultant,